Essay on Analysis of a Leaflet - 801 Words

Analysis of a Leaflet o All of the information on the leaflet has been designed in such a manner so that it is easy to read and retains the readers’ attention. The information has been well-spaced, condensed into a few lines so that there is not an over-indulgence in unnecessary details and bullet points have been used to condense the information and present it readable chunks, so that the target audience remains interested and are not forced to read a heavy text. o Direct language is featured in the leaflet (e.g. â€Å"You† and â€Å"Are you Magistrate Material?) to address the reader and engage their attention. Rhetorical questions have also been used for the same purpose. Rhetorical questions†¦show more content†¦o It was imperative that the colour scheme of the leaflet appealed to both sexes and the large range of ages that our target audience covers. The background of the leaflet is a green, which, is a vibrant colour designed to attract the readers attention to the leaflet when it is on the stands, it is also reasonably neutral and does not appeal to one sex more than the other. The subheadings and headings have a blue font in order to contrast with the green font and add to the striking effect. o The white outline, on which, the text is placed on makes the black of the main body of the text stand out. o Quotes from magistrates have also been used in the middle and back sections of the leaflet. This is effective as it adds a personal touch, thus, is more appealing to the reader. The target audience is also appealed to as many of the people who are featured in the quotations are from ethnic minorities. The front cover o The front cover has been designed in a manner to attract the target audience to the leaflet. The use of the rhetorical question â€Å"Are You Magistrate Material† is though provoking and immediately grabs the readers’ attention and encourages them to continue reading. o The caption at the bottom of the page â€Å"PromotingShow MoreRelatedEssay on An Analysis of Two Leaflets971 Words   |  4 PagesAn Analysis of Two Leaflets The media is everywhere. In your homes, in schools, in the workplace. It is very powerful in its influence. It can change peoples’ lives and affect the way they think. The media is very versatile. It can be used for several purposes, from explaining things to persuading you to give money to charity or vote for a certain politicalRead MoreCritical Analysis of Health Promotion Leaflet1585 Words   |  7 PagesCritical analysis of health promotion leaflet This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. 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